{"id":3625,"date":"2024-03-11T00:13:59","date_gmt":"2024-03-11T00:13:59","guid":{"rendered":"https:\/\/versedtech.ai\/?page_id=3625"},"modified":"2024-03-21T15:06:28","modified_gmt":"2024-03-21T15:06:28","slug":"ux-research","status":"publish","type":"page","link":"https:\/\/versedtechux.com\/?page_id=3625","title":{"rendered":"UX Research"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Versed UX researchers can design a study tailored to your exact needs. Beyond usability testing, Versed Tech researchers are also experts in a variety of methods for different research goals.<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201dA user interface is like a joke. If you have to explain it, it\u2019s not that good.\u201d<\/p><cite>\u2013 Martin LeBlanc, CEO and founder of IconFinder<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Talk to us about what you hope to learn from your research project, and we can recommend the best research method, design a study, carry it out, analyze the results, and deliver a detailed report on the findings to help move your design process forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are some of the Research Techniques we use:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Card Sorting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improve your information architecture and navigation labels by learning how users expect information to be organized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eye-tracking<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precisely measure user interactions with an interface and learn exactly which design elements people notice and spend the most time viewing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tree Testing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assess whether people can find important content and features using your current (or proposed) navigation menu hierarchy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>User Interviews<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover user motivations and expectations with in-depth conversations, analyzed by experts to extract insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diary Studies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understand long-term interaction and conversion cycles by collecting user diary entries over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Versed UX researchers can design a study tailored to your exact needs. Beyond usability testing, Versed Tech researchers are also experts in a variety of methods for different research goals. \u201dA user interface is like a joke. If you have to explain it, it\u2019s not that good.\u201d \u2013 Martin LeBlanc, CEO and founder of IconFinder [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3625","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/pages\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/versedtechux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3625"}],"version-history":[{"count":16,"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/pages\/3625\/revisions"}],"predecessor-version":[{"id":3814,"href":"https:\/\/versedtechux.com\/index.php?rest_route=\/wp\/v2\/pages\/3625\/revisions\/3814"}],"wp:attachment":[{"href":"https:\/\/versedtechux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}